Reddit Ads vs Instagram Ads

Reddit Ads vs Instagram Ads: Better Intent, Lower Cost

Reddit CPC is under $2. Instagram's is $2–$4+. Reach communities that actually care about your product.

Why Reddit Allbound Beats Instagram Ads Every Time

Pay under $2 per click

instead of Instagram's $2–$4+ for similar audiences.

Reddit CPC under $2

unheard of on platforms like Google and Meta.

Target communities with buying intent

not passive scrollers—where users actively discuss solutions.

AI targets the right users

by scraping Reddit 24/7 for keywords that signal buying intent.

27x more ROI

when you pair Reddit Ads with MOFU and BOFU content funnels.

27x more ROI

compared to running ads alone when you add MOFU and BOFU content funnels.

Fast-track GEO

because Reddit is the #1 source cited in ChatGPT, Claude, and Perplexity—Instagram isn't.

Fast-track GEO

because Reddit is the #1 source cited in ChatGPT, Claude, and Perplexity.

Features Comparison Table

Superior Targeting

Low-CPC campaigns

that don't require expensive video production

AI-driven targeting

that finds high-intent communities, not passive viewers

24/7 Reddit scraping

so you're first to comment on relevant threads

MOFU + BOFU funnels

that turn Reddit traffic into paying customers

Frequently
asked questions

Why is Reddit better than Instagram for B2B?

Reddit users are actively discussing problems and seeking solutions—Instagram users are casually browsing lifestyle content.

Can Reddit Ads replace Instagram Ads?

For B2B and SaaS brands, yes—Reddit delivers higher-intent traffic at a lower CPC without needing visual content.

Do I need visual content for Reddit Ads?

No—Reddit Ads use text and simple images, so you skip the hassle of creating Instagram-style visuals.

What if my audience prefers Instagram?

If your audience is on Reddit too (which they likely are), you can test Reddit to see if you get better ROI.

How do I know if Reddit will work for me?

If your CAC is high on Instagram and you want better-quality leads, Reddit is worth testing with our 30-day refund guarantee.

Can you help me switch from Instagram to Reddit?